Once you know the problems people are trying to solve you move to the next phase: Site Creation
During this phase we make sure your website is about being the best resource for solving those problems. Google likes to put a variety of formats of content on the 1st page. You might see images, videos, news releases and articles on websites.
So we give Google what they want: A video, an article and an image. We call this leveraged content creation. Once you know the questions customers are asking, you create helpful resources in all these different formats.